Rise & Fall
(01)
Service
UI-design
UX-design
E-commerce
Digital Direction
Year
2025
About
Rise & Fall, a London-based brand in fashion and homeware, sought to create an e-commerce experience that reflected their commitment to quality, transparency, and responsible production. The new platform was designed to highlight the brand’s focus on craftsmanship and timeless design, while ensuring a seamless and intuitive shopping journey. Me and the team at Grebban developed a refined digital expression where usability and aesthetics work hand in hand, connecting product storytelling with effortless navigation and conversion. All rights reserved to Grebban™.
Hero
Category promotion module
Product detail page
Shop-the-look module
Material module
Various mobile views
Product listing page with "Mood" grid
Navigation + CTA module + PLP
Holistic
(02)
Service
UI-design
UX-design
E-commerce
Digital Direction
Year
2023
About
Holistic, a leading brand in dietary supplements, needed an e-commerce solution that reflected their expertise in health and wellness. With a strong focus on education, their platform integrates videos, articles, and podcasts to guide customers in making informed choices. Me and the team at Grebban designed an intuitive shopping experience that connects users with expert recommendations and curated product selections. Following the launch, Holistic doubled its revenue, and Black Friday sales increased by 300% compared to the previous year. All rights reserved to Grebban™.
Startpage
Various mobile views
Shorts/Stories
Hero
Hover on link button
Desktop navigation open
From PLP to adding a product to cart
Uhip
(03)
Service
UI-design
UX-design
E-commerce
Digital Direction
Year
2024
About
Uhip, known for its functional and stylish equestrian wear, needed a refreshed digital presence. As one of Grebban’s fastest project to date, we took the site from concept to launch in just two months, starting in March and going live in April. The project included a light brand refresh, digital design, development, and a seamless e-commerce experience tailored to Uhip’s passionate customer base. All rights reserved to Grebban™.
Hero/CTA module
Product listing page
Various mobile views
Open navigation on mobile
Product detail page
Hero/CTA module
Product listing page + 404 page
ZOO.se
(04)
Service
UI-design
UX-design
E-commerce
Year
2023
About
ZOO.se operates some of Europe's largest pet stores and now offers a world-class e-commerce experience. The success of the redesign helped ZOO.se expand by acquiring more market shares in the pet industry. Together with the team at Grebban, we crafted a seamless and intuitive shopping experience tailored to pet lovers, creating an inspiring destination where they could easily find everything they need. All rights reserved to Grebban™.
Hero/Start
Product listing page
Membership levels
Newsletter module
Navigation
Mobile views
Adding product to basket
Elements of the design system
Spacer
Text movement
Spacer
Spacer
Image appear
Spacer
Text about
Selected clients
Contact
Feel free to contact me
© 2025 Robbin Forssell.