Robbin Forssell

Robbin Forssell

Robbin Forssell

Digital Designer specializing in e-commerce and branding

Digital Designer specializing in

e-commerce and branding

Digital Designer specializing in

e-commerce and branding

Digital Designer specializing in e-commerce and branding

Bringing brands to life with engaging, accessible design with thoughtful details.

Bringing brands to life with engaging, accessible design with thoughtful details.

Selected work (03)

Selected work (03)

Selected work (03)

Holistic

(01)

Service

UI-design

UX-design

E-commerce
Digital Direction

Awards

Awwwards, Honors

About

Holistic, a leading brand in dietary supplements, needed an e-commerce solution that reflected their expertise in health and wellness. With a strong focus on education, their platform integrates videos, articles, and podcasts to guide customers in making informed choices. Me and the team at Grebban designed an intuitive shopping experience that connects users with expert recommendations and curated product selections. Following the launch, Holistic doubled its revenue, and Black Friday sales increased by 300% compared to the previous year. (Images from Grebban).

Startpage

Various mobile views

Shorts/Stories

Hero

Hover on link button

Desktop navigation open

From PLP to adding a product to cart

Startpage

Various mobile views

Shorts/Stories

Hero

Hover on link

Desktop navigation open

PLP ➔ PDP

Uhip

(02)

Service

UI-design

UX-design

E-commerce
Digital Direction

Fun fact

Grebban’s fastest project from start in March to launch in May.

About

Uhip, known for its functional and stylish equestrian wear, needed a refreshed digital presence. As Grebban’s fastest project to date, we took the site from concept to launch in just a few months, starting in March and going live in May. The project included a light brand refresh, digital design, development, and a seamless e-commerce experience tailored to Uhip’s passionate customer base.

Hero/CTA module

Product listing page

Various mobile views

Open navigation on mobile

Product detail page

Hero/CTA module

Product listing page + 404 page

Hero/CTA module

Product listing page

Various mobile views

Open navigation on mobile

Product detail page

Hero/CTA module

Product listing page + 404 page

ZOO.se

(03)

Service

UI-design

UX-design

E-commerce

Fun fact

The success of the redesign helped ZOO.se expand by acquiring more market shares in the pet industry.

About

ZOO.se operates some of Europe's largest pet stores and now offers a world-class e-commerce experience. The success of the redesign helped ZOO.se expand by acquiring more market shares in the pet industry. Together with the team at Grebban, we crafted a seamless and intuitive shopping experience tailored to pet lovers, creating an inspiring destination where they could easily find everything they need. (Images from Grebban).

Hero/Start

Product listing page

Membership levels

Newsletter module

Navigation

Mobile views

Adding product to basket

Elements of the design system

Hero/Start

Product listing page

Membership levels

Newsletter module

Navigation

Mobile views

Elements of the design system

Adding product to basket

Meet

Meet

Meet

Robbin

Robbin

Robbin

Hello, I’m Robbin Forssell, a digital designer specializing in e-commerce, creating innovative, user-centered experiences where visual design meets business strategy. At Grebban in Gothenburg, Sweden, I help brands grow by combining data-driven insights with creative design, guiding projects from strategy to final execution. I collaborate closely with developers, designers, and clients to ensure thoughtful and effective results. I work with Figma, Adobe CC, Framer, and other design tools with ease, always striving to deliver visually compelling and conversion-driven digital products.


Hello, I’m Robbin Forssell, a digital designer specializing in e-commerce, creating innovative, user-centered experiences where visual design meets business strategy. At Grebban in Gothenburg, Sweden, I help brands grow by combining data-driven insights with creative design, guiding projects from strategy to final execution. I collaborate closely with developers, designers, and clients to ensure thoughtful and effective results. I work with Figma, Adobe CC, Framer, and other design tools with ease, always striving to deliver visually compelling and conversion-driven digital products.


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Text about

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Selected clients

Contact

© 2025 Robbin Forssell.